Dr. Ury has worked in close partnership with Wilson Learning in creating a course based on his over 25 years of experience in the field of negotiation. The course is directed towards salespeople and teaches a highly effective win/win approach of Negotiating to Yes to create satisfying, optimal sales agreements that improve profits and strengthen relationships.
The objective is not to defeat the other side, but to find the most profitable way to complete a sale that works for both sides. During the program, salespeople learn Principled Negotiation skills and apply them to their own negotiations. Reinforcement and on-the-job tools further enable on-the-job success. You can contact Wilson Learning directly to learn more about their program.